Air conditioner online store design
Recond.ua — air conditioners online store.
A beautiful and memorable online store can be functional. But for this purpose one should study carefully all possible features. Online store creation is a process that demands incredible attraction to the details. But if everything has done correctly the result will be amazing. And Recond is the vivid example.
THE MAIN FEATURE ON THE RECOND DESIGN
The online store design is so successful because of the individual approach to the client. After the deep investigation of this sphere, where the client works, the air conditioners stores, I understood which structure would work best of all. And despite the fact that the selected grid of this type is rarely used in online store design, the result exceeded all expectations — it looks and works superbly.
THE STRUCTURE OF THE ONLINE STORE RECOND.UA
Their aim is to attract the attention of an online store visitor to the most necessary: quickly find information about the product, and order it by first contacting the store manager. Therefore, here are worked out: basket, search and contacts.
Its structure is as simple as possible, with intuitively understandable navigation — to allow the client quickly navigate and find the right information. Nothing extra
PERSONAL ACCOUNT PAGES
The information on the product cards is a huge amount. To give them a more harmonious look, the following variants have been developed: “On order”, "Out of production", "Promotion". And a standard card, which, nevertheless, takes into consideration a lot of design features of an online store.
HOW WAS THIS RESULT ACHIEVED?
1. The development of the header and navigation took more than 15 hours. But at least the result was ideal. It attracts attention at once, but does not pull it into itself from the goods presented on the site.
2. The whole design is neat and laconic with the clear predominance of minimalism. With all its fullness is not overloaded — it became possible due to the light colors and thin lines. And the dark header only emphasizes the overall light and clear style.
3. Product card is the best of the existing variants, almost a masterpiece of its kind. It was possible to find the perfect balance: to place on it important information for the client (and there is a lot of it when choosing an air conditioner), icons, characteristics, etc., without visually overloading the page.
In what way? The following models of product cards were learned: “product in stock”, “available product”, “absent product”, as well as a card with a promotional banner.
4. The menu with the filters and categories is fixed at the left side on all pages — all necessary categories are visible. The only exception is the product card - it`s made specially to concentrate the buyer maximally on the main things.
5. A separate page “installation of air conditioners” has been developed particularly for Recond. It was important to emphasize it, because this theme is very relevant in its season. To provide clients maximally with the answers on the asked questions and all necessary information on the theme this additional chapter was designed.
6. All layouts are adapted to the resolutions 1920px, 1366px, 768px and 320px — the customer can use them in the most convenient way.
REVIEW TO THE PROJECT
Сотрудничаю с Викой по нескольким магазинам: заказывал от небольших правок дизайна шаблона до разработки дизайна с ноля. Каждый раз Вика внимательно изучала проекты, прислушивалась к пожеланиям и находила оптимальные решения. Например, при недавнем редизайне магазина климатической техники Recond.ua, был характерный случай в проектировании карточки товара. Необходимо было разместить информацию о товаре, условиях оплаты и доставки (с учетом региональных особенностей), отзывы, характеристики, а также информацию об акциях и конфигуратор пакетного предложения. В результате применен ряд отличнейших решений, выгодно выделивший магазин на фоне конкурентов и упростивших пользование сайтом для клиентов. С уверенностью могу рекомендовать Викторию как способного дизайнера, и, хотя это зачастую противоречит таланту – ответственного исполнителя!