Skip to main content

Caffein brandbook development

“Caffein” is the largest Ukrainian supplier of high-quality coffee. The company not only sells coffee beans, but provides rental services for coffee machines, individual roasting of coffee beans for different companies and barista training courses. “Caffein” also has its own unique way of roasting coffee beans using special air technology.

WHAT’S UNIQUE IN “CAFFEIN’S” DESIGN?

My main goal while working on a logo was to avoid all the “coffee” cliches. Therefore, I did not take any typical symbol with the image of coffee beans, cups, cezves, etc. As a result, logo combines a part of the company name and a symbolic “smile”. It was a good challenge to create a recognizable style for “Caffein”, but it worked: clear graphic lines, the classic combination of black &white &red colors, slightly touched with some beige, just like sweet latte foam.

Фоновый цвет
#eeeeee
Фоновый цвет
#eeeeee
Фоновый цвет
#eeeeee
Вкл
Вимкнено

WHAT HAVE I CREATED FOR “CAFFEIN”?

Coffee Company Identity
  • One logo for the company and another logo for the barista school “Caffein School”.
  • A common brand book for these two brands — “Caffein” and “Caffein School”.
  • The design of two different coffee packages and additional transparent stickers for these packages (for more details, follow the link).
  • Ecommerce website selective redesign.
  • Commercial offers and booklets design.
  • The textbook “The Barista’s Book”.
  • The design of the company's branded products: cups, disposable coffee cups, pens, letterheads, certificates, business cards, company’s presentation and more.
  • The design of 3 landings: for each of the key areas of the company’s activities.
  • The design of corporate identity for social networks and posts.

The corporate identity concept for “Caffein” is bright, strong and dynamic, just like the rich taste and aroma of a special coffee blend.
 

 

Фоновый цвет
#eeeeee

FONTS

Фоновый цвет
#eeeeee

LETTERHEAD

The letterhead for “Caffein” is very concise, but at the same time it perfectly conveys the energetic, modern company’s style. 

Фоновый цвет
#eeeeee
Presentation Design Form
Фоновый цвет
#f7f5f6
Вкл
Вимкнено

It is important for “Caffein” to create the best first impression on clients, partners and students of the Barista School. Therefore, not only the design of the letterhead, but also business cards, certificates, commercial offers were designed. After all, they help to show the company’s concept, values and goals at a glimpse. An energetic, strong design with many bright geometric elements helps to create the right first impression. The designs for “Caffein” and “Caffein School” were developed in the same color.

Фоновый цвет
#f7f5f6

BRANDBOOK

Фоновый цвет
#f7f5f6
Вкл
Вимкнено
Title brandbook
Logo
Фоновый цвет
#f7f5f6
Building logo
Coffe and school logos
Фоновый цвет
#f7f5f6
Brand text
Corporative colors
Фоновый цвет
#f7f5f6
A4 letterhead design
Stylish letterhead for a coffee shop.
Фоновый цвет
#f7f5f6
Corporate business card
Business card for a coffee shop
Фоновый цвет
#f7f5f6
Business card design for barista
Presentation of a business card for a barista school
Фоновый цвет
#f7f5f6
Certificate for Barista
Certificate Design
Фоновый цвет
#f7f5f6
Wavy pattern
Abstract texture
Фоновый цвет
#f7f5f6
Фоновый цвет
#f7f5f6
Вкл
Вимкнено
Фоновый цвет
#ffffff
Вкл
Вимкнено
Фоновый цвет
#ffffff
Вкл
Вимкнено

Letter of recommendation from the head of marketing
LLC "Kaffein Group"

Фоновый цвет
#ffffff
Фоновый цвет
#ffffff
Вкл
Вимкнено
Design corporate coffee cup
Do you like this is design?
Average: 5 (2 votes)